If money cannot buy happiness, Why does it sometimes feel so great to buy things? Asks Kristin Bianco in his personal finance column. If you hunt for it in the ideal 19, well, there’s an answer for the question of Kristin. That place is customer psychology. Professor Kit Yarrow, professor of psychology and marketing at Golden Gate University in San Francisco, writing in Psychology Today titles the fantastic feeling that Kristin expertise when purchasing stuff retail therapy. She says that a recent study has found that over half of Americans admit to engaging in retail therapy.
Locating the joy of shopping
According to the view of Each of us, Consumer decision-making is very likely to emotions or associate feelings, such as joy, fear, love, hope, sexuality, fantasy and a little ‘magic’, with purchases. Scientists have discovered that shopping does make some folks feel good. It has been noted that when a person stores, the chemical dopamine is released by the brain. Dopamine is discharged when you confront new adventures and is connected to feelings of pleasure and satisfaction.
Survey results indicate that Factors such as fluctuations and boredom often drive Participation in therapy. As many as 66 percent of adults and 75 percent of teens imply that shopping is a wonderful cure for boredom, while 45 percent of adults demonstrated that the seasonal fluctuations are the biggest incentive to go shopping. If your clients want to Feel happy, they will go on a ‘shopping spree’. WiseGeek describes a shopping spree as a lively and devil may care attitude in one shopping trip where plenty of money is invested. A shopping spree is the action you take to begin your a retail therapy’.
Creating the right environment for joyful shopping
Studies have shown that Consumers are affected by their shopping surroundings which then affect consumers’ emotional states and purchases. The negative emotions customers experience prior to the shopping process are soon forgotten when customers immerse themselves in the shopping process and begin visiting stores and analyzing the merchandise. It is unlikely that a random Buy at any place will have significance for individuals. Their shopping experience should reward them. Clients seeking ‘therapy’ and your store should see. There are a few things a retailer has to do to make shopping experiences.